Last month, McSweeney’s Internet Tendency published a very simple, very funny prose description of the world’s most banal promotional video for a brand. What brand? What are they selling? It doesn’t really matter, and that was the point: a montage of stock footage of positive images and ethnically diverse smiling people can sell anything. Now the piece has been brought to life…by a stock footage firm.
You’ll laugh. You’ll cringe. You’ll feel vaguely compelled to buy something, but unsure what.
THIS IS A GENERIC BRAND VIDEO. [McSweeney's Internet Tendency]
This Is a Generic Brand Video [Dissolve Footage]
by prakash chandra via Consumerist
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